MICERO Ambassador & MICERO Academy, the two new MICE programs launched by APIER


MICERO Ambassador, MICERO Academy, APIER

MICERO Ambassador & MICERO Academy are the two new MICE programs, launched by APIER on 21.11.2012

MICE  (  Meetings, Incentives, Conferences, Exhibitions), one of the most profitable industry worldwide, started to be more present in the attention for the romanian market.

These days, the MICE programs: MICERO Ambassador & MICERO Academy were launched by APIER ( Events Industry Professionals Association of Romania ), in a conference organised at the Conference Center of  IBIS Hotel, Gara de Nord, Bucharest.

The presentation of these programs was made by Mr. Vali Constantin, the founder & president of APIER ( Events Industry Professionals Association of Romania ), one of the first promotors for MICE industry in Romania

He explained the profile of the  MICERO Ambassadors, persons/ corporates, whom are supported by APIER to promote Romania as a MICE destination, by generating and/or attracting international events, also explained the benefits of the MICERO Ambassadors and presented the first of them.

About MICERO Academy, Vali explained that is the educational component of MICERO program, with aims to train future professionals of events industry in Romania, by supporting their career and personal development.
Benefits for those enrolled in MICERO Academy (MA):

  • Networking and real options in professional and personal development
  •  Certificate of participation
  • Access through MA to Future Leaders Forum (IMEX / MPI / MCA) – at this moment the most important global MICE Program
  •  Access to training sessions, coaching, twining and applications organized through MA.

During the event, Mr Milos Milovanovic,President of the Serbia Convention Bureau, presented, in a conference call, the importance to have a Convention Bureau and the rol of a Convention Bureau for the MICE industry of a country.

Mr Radu Cimpoieru, Director at CongrExpo Service, was one of the MICERO Ambassadors presented at this event and he had an interesting presentation with a comparison between what meant to organize a conference, a congress, thousands years ago and what this means today. He explained his opinion that there are not too much changes, only improves, till now.

Another MICERO Ambassador presented was Mr Calin Ilie, General Manager at IBIS Hotel, Gara de Nord. At the final of the event, he put an accent on how important is to support people who has value, who wants to be involved in programs designed to support the development of an industry, Mr. Calin Ilie beeing also a founder of a Students Sport Association.

An important touch on this event was put by Mr. Constantin Pavel – Director at Self Coach ( who was the person who ” break the ice”, literally and figuratively ) who spoke about  how to find resources, inside us, to be able to become a person who can see the ” big picture”, who can make strategies.

It was an interesting event, organized by APIER, with news regarding the MICE industry in Romania.



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5 O’CLOCK @ 6 O’CLOCK, Lifestyle & Business Casual Events ( english)


the article in romanian


Ikebana & Business Networking: simplicity, balance, elegance, harmony

Lifestyle & Business Casual Event, November 2012, Bucharest

On November 15, 2012, through Hearty Concept, I have launched the project 5 o’clock @ 6 o’clock, Lifestyle & Business Casual Events format.

I have created 5 o’clock @ 6 o’clock, Lifestyle & Business Casual Events an Event Concept that propose a business casual framework for workshops on various topics of personal development and business development, combined with lifestyle related topics.

The purpose of organizing an event in this format is to help us, to armonious braid our professional life with what we like and what we want to do in our particular life.
This blend is actually trying to find a balance between professional part of our life, family, friends, hobbies and aspirations.

Sanda Lazur - Ikebana

Readers CafeWhen we manage to perform in our professional activity, finding those elements that we like and that we can, along knowhow and experience, to put a bit of passion, we can be more efficient, responsible and last but not least, creative.
The results will be different
, because, besides the material results, it is about the job satisfaction, the motivation, recognizing the value; the value that exists in each of us.

The air of the event is completed with the location where it takes place, a place chosen to create a nice and relaxing atmosphere.

The theme of the first event that took place on 15.11.2012 at Readers Cafe, Bucharest Metropolis Center, was:

Ikebana & Business Networking: simplicity, balance, elegance, harmony

Ikebana, the way of flowers

Ikebana, “the way of flowers”,  because, in addition to the beautiful natural arrangements that give a good feeling watching them, Ikebana means keeping touch with nature, a cult for beauty.

Business Networking, because when it is done in a professional manner, increases premises for business development or achieving personal aspirations.

The event was attended by entrepreneurs, from different domains of activity, in collaboration with IEBN, European Institute of Business Networking, that made a demonstration of business networking with enthusiasm and fun practical activities. 

Mrs Sanda Lazur, professor and expert in Ikebana was continued the wellbeing: “the goal of this art is to find the calm and the spiritual focus, as you find your way, the way to yourself”.


After that, the event was dedicated to business networking, with a background of very nice live music, Andrei Neagu delighted us, in a pleasant atmosphere provided of the Readers Cafe and dotted with flower arrangements, like in an Ikebana of wellbeing.


Because the Value has to be the foundation for every events and for every element regarding the business / casual workshopsHearty Concept intent to organise 5 o’clock @ 6 o’clock, Lifestyle & Business Casual Events to provide a suitable framework for quality networking, for brand awarness and personal branding, for promoting values ​​/ talents.


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Hearty Concept
Hearty Concept


Hearty Concept


Hearty ConceptHearty Concept


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MICE – Meeting, Incentive, Convention and Exhibition Industry in Romania




MICERO Academy of MICE, Brasov, 21.08.2012

MICE Meeting, Incentive, Convention and Exhibition Industry  – one of the industries with the highest growth rate in the world, which until a few years ago did not exist as a concept in Romania and now, is at the stage of “infancy”.

The fact that MICE  begins to be perceived in Romania as a concept, is because there are a few people who are  trying to develop it.

A part of them, Vali Constantin-founder MICE Academy part of the project MICERO/MICEPRO also his project, Christian MacedonschiCarpathian Tourism Cluster Romania, Elena TutunaruAegon Romania , Radu CimpoieruGM CongrExpo Service Romania, Calin IlieGM IBIS Gara de Nord Bucharest,  vice president of Romanian Hotels Association, I had the opportunity to meet on 21.08.2102, in Brasov.

I attended this event, organized in order to put the base of MICE Academy and Convention Bureau in Brasov, at the invitation of Vali Constantin.

Were invited a lot of people who might be interested about this event, about MICE, with important benefits for companies, institutions  they are represented, for personal development, for community,  for the tourism and events industry.

Even if there were only few of them who responded to this invitation, their professionalism, quality of the presentations and discussions, made  this event to become a reference one.

Worthy appreciated, was that from abroad, representatives of some companies in MICE industry and of some Convention Bureau, were responded to this invitation. There are people who know what the pioneering work is, what means to develop something ” from scratch ” and who respect all these initiatives.

They came to share their knowhow and experiences, being convinced of  the importance of developing MICE industry in Romania, both for local industry and for external partnerships that may follow.

Here are some of the shared ideas :

Milos Milovanovic – President of Serbia Convention Bureau

founding member of the Serbia Convention Bureau in 2007

  •  What is very important in this industry is the participation to Conventions TradeShows and the bidding action, in order to create an international reputation for the local Convention Bureau
  • Convention Bureau & Exhibition Industry Bureau means much more than tourism, means “transformation of the society”

Jamil Benabdallah –  GM EU Detente Consultants

  • Working on a strategy of urban tourism development for Bucharest
  • There are only a few months more till the Winter Olympics for Youth, which will take place in Romania, Prahova Valley.

I remember the news……was announced and the subject was discussed two years ago, but now….. there are only a few who know about it. It is an important event, big opportunity and Romania could have maximum benefits.

Katarzyna Gadek si Beata Palis – Krakow Tourist Office si Krakow Convention Bureau

  • interesting  information about the urban tourism and about the events annually organized in Krakow (around 3000/year)
  • an interesting presenation about the backstage of  UEFA Euro 2012 Poland – Ukraine – „ „Feel like at Home”  www.krakow.pl  and about other events which were organized around this Championship like the exposition focused on sport  „ Sports in art ” or the science conference „ History of Polish sports – We all live on sport”

Peter Cramer –  Panem Et Circenses – represented  www.brotvndspiele.de  – a german marketing agency whose concepts combine the traditional marketing with Social Media si Live-Communication

  •  he presented interesting case studies in some of their MICE projects
  • they made a product, MICE Marketing 2.1 – Social Media Solutions for the Meeting Industry, considered the best niche product for MICE in Germany

George Beloukas – owner of Foititrips Turism Agency

  • in partnership with MICE Academy, aims to develop tourism projects with destinations in Romania and Greece
  • he presented a wonderful place, full of history, the island of Samos – Greece and he plans to promote this island in Romania, as a MICE destination

Hope that all of them felt well being  in Romania, enjoyed the Brasov city, the Bran Castle and that this event could represent the begining of a valuable collaboration.

My respects to all the participants to this event!


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