Review: Rihanna a afirmat ca i-a placut mult sa concerteze la Bucuresti

August18

the article in english

14 August 2016, Rihanna a concertat prima data in Bucuresti

photo Daria and Dana …A fost una dintre acele dati in care m am simtit cel mai bine pe o scena „ „Si vi se datoreaza voua tuturor”

Rihanna

In Piata Constitutiei, accesul a fost deschis cu 5 h inainte de concertul Rihannei, timp in care au incercat sa incalzeasca atmosfera, alaturi de soare, alte 2 nume; Nick Jones, care are o muzica buna, indragita; nici nu am stiut ca va fi pe scena si doar cand l am vazut mi am dat seama ca era Nick din Jhonass Brothers, formatia din filmul pentru adolescenti The Camp Rock;  El a cantat pentru tineri in mod special, doar ca marea majoritatea, cred, ca nu stiau despre ce este vorba si erau prea ocupati cu fotografiile.

Reprezentantul artistilor romani, a fost Delia, care cred ca a fost o alegere potrivita prin muzica, stil, personalitate, un artist care, cu anumite piese, ar putea sa aiba loc pe scene internationale; dar nici Delia nu a reusit sa trezeasca dorinta de participare activa a publicului la concert.

Cred ca oamenii se asteptau la o organizare ridicata la un alt nivel, care cel putin sa compenseze faptul ca luminile telefoanelor ridicate la piese indragite se vad si pot sa creeze atmosfera doar seara, nu in miezul zilei.

Tot ceea ce a tinut de organizare, a fost la nivel basic…

Chiar daca mesajul turneului Rihannei  ANTI, World Tour, deci si al concertului, era transmis prin simplitate, organizarea nu a ajutat cu nimic atmosfera: lumini, personalizare, macar cu niste tricouri, insemne, branduri si branding.

Pot sa spun insa ca lipsa cosurilor de gunoi suficiente, a locurilor amenajate pentru incarcarea telefoanelor, cateva banci, scaune oferite celor care nu aveau locuri, intre putinele care existau in tribune, celor care nu vroiau sa se aseze pe jos pe asfalt si celor care erau pe tocuri la concert, ca mine ; aceste lipsuri au fost compensate insa de atmosfera safety, discreta, cu sprijin catre public, creata de politie, BGS…

photo Daria and Dana Intr-o simplitate pe care nu am mai vazut o pana acum, o scena ca o cutie neagra cu un cearceaf alb, a aparut Rihanna, moment pe care l-am perceput cu emotie si nu pentru ca as fi un mare fan, ci pentru respectul pe care il am pentru un artist, care a reusit sa devina un reper prin muzica, talent, personalitate si care incearca, cred, cu greu, in aceasta lume tumultoasa, sa isi pastreze directia si sa faca alegeri cat mai potrivite.

Am aceasta parere din Social Media, Twitter, Facebook, din posturi, newsuri cu Rihanna care vin spre mine si care, unele imi atrag atentia…

 In turneul ANTI, World Tour, Rihanna a ajuns in Bucuresti dupa cateva concerte, pentru care feedbackul celor care au participat, nu a fost unul care sa o bucure; Este posibil ca ea sa nu fi reusit sa ajunga la public cu mesajul pe care vroia sa il transmita…

Cred ca mesajul turneului si al albumului este unul manifest pentru o lume mai buna…
photo Daria and Dana A intrat pe scena ca o Cleopatra a prezentului , care purta la gat crucea, un semn al credintei; Imbracata in negru, simplu si sexy, nu a schimbat tinuta pentru ca, cred ca nu si a propus; Elementul vestimentar diferentiator au fost cizmele, care cred ca sunt create impreuna cu designerul Manolo Blahnik…..

Rihanna a cantat piese de pe noul album ANTI , piese ca Stay, Desperados… care au un sound nou; Piesa Four Five Seconds scrisa in wildin cu ideea de a fi lansata impreuna cu Kanye West si Paul McCarney
IMG_9222Timp de 90 minute, Rihanna a comunicat cu publicul, iar, intr-o atmosfera care a ajuns sa fie perceputa ca un tacit respect reciproc, piesa Diamonds, a stralucit cu energie, in lumina telefoanelor si a vocilor celor care o cantau…

Dupa concert, Rihanna a postat pe Social Media, pe Instagram, parerea ei despre concertul din Bucuresti, o afirmatie importanta, apreciativa si neasteptata:

„ …A fost una dintre acele dati in care m am simtit cel mai bine pe o scena „ „Si vi se datoreaza voua tuturor”

concert Rihanna Google*Cred ca, pentru ca publicul a reactionat cu respect, pentru ca a auzit cantandu i se piesele si pentru ca designul  locului ofera o energie aparte data de Casa Poporului luminata, Rihanna s a simtit bine pe scena de la Bucuresti…

 

cherryed

 

 

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Birthday with Native Advertising

July27

happy_birthday_208011

On my birthday I have received a voucher for a sponsored article on LinkedIn

I decided to write about Native Advertising, a trend direction in Advertising and Communication, online and offline; a direction that challenged me, that put my Creativity to work in order to find ways for producing Results.

Challenged my attention because it is about Communication, Customer oriented: Content, Advertisements, New trends, Innovation, Results

In these times, the things changed comparing with a few years ago, when the online environment had a well defined rules, particularities, potential clients; now, to arrive to generate results, it is very important  the percent for the marketing attention and efforts, that is oriented to the online environment, to the traditional environment.

Combining online marketing, mobile particularities with offline  marketing and choosing well the percent for the focus, taking into the consideration the Communication project needs, Native Advertising car create Results.

 

„Native Advertising is one of the most passionate debated topics in the industry at the moment” Native Advertising Trends Report, June 2016

Native Advertising Institute with FIPP, the network for global media, made this valuable Report through interviewing 140 magazines executives worldwide; 72% are for Native Advertising  and consider Native Advertising a „Premium Product”

 

What could be the measurable Results on Native Advertising?

A few exemples:

~Native Advertising and Social Media, Unpaid

*On Facebook: UEFA #Good Campaign

UEFA 2016 ball

 

*On Twitter: Could be a valuable opportunity for Microsoft and fitted open windows for the LinkedIn brand future @microsoft @linkedin

linkedin microsoft

*On LinkedIn, I made a comment on a remark” It is not only advertisement, it is a good article” : Even the article is advertisement, it is valuable; Advertising is important; In advertising, the sources and the argues are important

~Native Advertising and Social Media, Paid

~Native Advertising and Programmatic

 eMarketer

I think that Programmatic  Advertising that arrive to combine the real time Creativity, based on fitted and quality data, with an efficient automated display advertising, could be the step to the new Native Advertising…

Native Advertising can have like Results: Enhance brand awareness, clients engagement, employees  engagement, and can Increase actions on call-to-actions and sales through the facts that arrive to be where the customers, potential customers are and to communicate what they are looking for, what they are like and consider relevant.

content lemon googleThe Content, meaning texts, photos, video, infographics is very important in Native Advertising

90%of those who are producing customized content for a specific media property are considering Native Advertising important on the Native Advertising Institute and FIPP, the network for global media Report

lemon cake pinterest2I wrote in a comment about the similarity between producing content and producing sweets; with the same a few ingredients you can make hundreds recipes; depends on the quantities, the way and the order how you mix them, the Creativity, and very important…to make what you make with open heart …

My father had his wise words: „The life cannot be extended, It is important to know to expand it”

Besides other important things that can contribute,

I think that Good and Relevant Content, through producing, opening, posting,  liking, presenting, sharing, inspiring,

during it can produce Money, it can contribute to #MakeABetterWorld

 

Andra Cretu

Communication Consultant  & Founder Hearty Concept

Contact: https://ro.linkedin.com/in/andracretu

with email: andra@andra-cretu.com

https://www.facebook.com/andra.cretu.37

twitter:@andrahearty3

cherryed

 

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A trip in Chalkidiki, Greece, for a few days, lets your spirit to rise

June30

chalkidiki blueA trip in Chalkidiki, Greece, for a few days, to clean your eyes, relax your mind, fill your energy with the breeze, let your spirit to rise.

In Thessaloniki, I found the very chill way to drive in a city, arriving from every roads straight near the sea;  I’ve discovered a Greek Chocolateria Shop Esteria with super good chocolate and where I was impresed about the road oranged with full orange trees.

From Thessaloniki to Polygyros the municipality city, to Porto Carras where has been presented first time new EU Constitution at EU Summit , there is Chalkidiki, Aristotel  birthplace, where he wrote about „happiness like ultimate purpose of humanity existance”.

The peninsula Chalkidiki with olive trees and full of history  has 3 fingers: Kassandra, more commercial, with vibrant life nights during summer season, Sithonia, more wild with green pin forest, that gives one of the most good honey, beaches with sand and blue waters where the dolphins like to come  and the sacre religious Athos.

In this a few days trip, you can find nice places where you want to stay , to enjoy, to visit, to meet nice greek people, good fresh healthy food, when you will come again…..

chalkidiki blue

chalkidiki pins & clear water

Greece Chalkidiki Sithonia

Sithonia Blue Greece

 

chalkidiki map google

Chalkidiki Map

stagira google

Sageira’s Aristotel

Sithonia Chalkidiki Greece

palm & olive trees in Sithonia Chalkidiki

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How can cybernetics help the changes and the innovation that people need?

June9

How can cybernetics help the changes and the innovation that people need?

*My description on cybernetics could be:

system googleThe Economical Cybernetics is math applied on economy , based on relevant experiences, observations, that help to create micro and macro economical models; it is important to count on fitted and accurate statistical data;

~These models need to be transformed into logical flowcharts  and after that, into programs that help to implement the economical models.


Combining a structured, logical thinking
, with a way to feel, that arrives to help to observe and to understand the things around and with a fitted way to communicate, the new cybernetics goals could be achieved:

*efficiency, efficacya systemical view of the situation in order to be able to make connections between the systemsa growth of a dynamical network,  a good base on decisional activity

*Building a holistical thinking, with interdependances

ccybernetics 7

The dependents are good and needed; Freedom doesn’t mean to not depends on anybody, but the dependents need to be fitted.

~Freedom could mean the courage to exprim in a way feelings and thoughts

*As the ancient greek, the origine kybernetike, the freedom for thoughts and feels is very important in cybernetics.

In the present and for the future, the new cybernetics with creativity could stand for the change, when is needed and for the innovation.

*The full article published on LinkedIn Pulse, on November 17, 2015

 

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A project with new planning, “connecting leadership”, that can make people happy

May3


olympic

I’m writing this article with the willing to propose The Noble Rings project, created with the occasion of The Olympic Games, London 2012, becoming actual in this olympic year, for The Olympic Games, Rio 2016

*The Noble Rings is a valuable project, not only because I believe on it, but for :

~the values it represents, the olympic values: respect, dignity, faith, open heart, determination, tenacity, optimism, energy, teamplay…

~the benefits that its implementation and its communication could generate

~the feedback I’ve received in 2012


chalkidikiBefore to present the project and its benefits, I want to make a refference to
Mr Reid Hoffman from LinkedIn, article: „The four tiers of engagement: What Silicon Valley taught me about collaboration and time management”

https://www.linkedin.com/pulse/four-tiers-engagement-what-silicon-valley-taught-me-time-reid-hoffman

There are important insights about leadership engagement, project management engagement, for achieving results in a project implementation, and interesting exemples regarding  the importance of the time management and collaboration into a project.

„If you are a principal, that means a fully engaged leadership that success demands in todays ultra competitional landscape” Reid Hoffman

Here, I posted an opinion regarding the planning:

Planning could mean in a few words: setting priorities, times, actives needed, time to focus

Arrived to be difficult to make plans on long periods of time.

leadershipIt is good to make a new Gantt, a little bit different, based on choosing well the most efficient actives, needed for each activity.

All these will give a picture for the project status, will give an efficient budget needed, will give the shorter time needed to implement the project.

But I think at these times, we need to move quickly and to see fast results;

The projects “connected with the society” like Noble Rings could bring fast results through the benefits for the companies that implement it and through the fact that can make people happy;

youthDevAnd happiness could make a better world

At these times, we have to live trying to find solutions for challanging that are on different domains, that are interconnected, in order to arrive to use our intelligence, creativity, innovations, abilities, knowhow and to start to build;

We can say to build happiness

Speaking about projects “connected with the society”, about leadership engagement, I liked what Mr Louis Gallardo said on happytimes.world into the article dedicated to Mr Kailash Satyarthi, awarded with Noble Prize for Peace in 2014

„It’s a level of dedication that reminds me of Olympic athletes training for decades to perfect their craft” Mr LouisGallardo

http://www.happytimes.world/2015/12/11/dream-big-and-achieve-more-lessons-from-a-nobel-peace-prize-winner/

 

Olimpism & Hearty Concept

 

*The Noble Rings, a jewellery, an unique representation for the olympic symbol representing the olympic rings

~ are bearing the olympic values: determination, open heart, tenacity, teamwork, respect, fairplay, energy, faith, hope…

~ it looks nice to wear it

~ it  is a valuable piece through supporting the olympic values that could function like highlights and sustaining

The Olympic Games

*With this project, the proposal for the companies, institutions, is to purchase The Noble Rings to offer to their clients, partners, employees


employees company engagement lego~The employees company engagement

*The employees company engagement can assure the premises that the business will be alive, having strong base, the brand will add awarness, the company value can grow up

*They are identified with the company values and when the company is „ connected with the society”, they will arrive to identify their role into the society, they will try to build their life for an always better world

~The clients company engagement

*The clients want to meet good products and services, to buy them, to like and to respect the company

*The clients company engagement became mandatory; They are the most valuable assets and company need to know, how to make them to recommande the business; This could mean marketing customer oriented, good products and services, and very important, customer care and customer support services, good communication

The company responsibility can add value for the brand and create a lots of benefits for the company and around it, for the employees, customers, partners, communities, society… 
The „connecting leadership” is more than a competitive advantage…it is the way the companies will become a choice for their customers

*for inquires regarding the project, you can write at

andra@andra-cretu.com

cherryedHearty Concept

 

 

 

 

 

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The elements that give value to the Mara property that is for sale

April4

article wrote and published on April 4, 2016

to see all the articles from the blog click Lifestyle button 

the presentation in romanian

The elements that give value to the Mara property that is for sale

IMG_8825Domain from Mara that is for sale, 3500mp is situated in a quiet place , on one of the lanes of the village Mara; the domain is situated in sloping , overlooking the Cock’s Comb , the village church there is on a hill, some households of the village, the hills that surrounds the historic Maramures ; all of them offers very nice picture every season ;

 

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IMG_8886The domain is formed from 2 parts

The first part is a land 1300 mp with 2 houses; the second part 2200mp with natural pond

The part with the 2 houses + exterior kitchen + 1300 mp

Entire domain:

The 2 houses + exterior kitchen +1300 mp + 2200mp with natural pond

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~2 wooden houses, older than 100 years, with original wood , valuable also because of the sculptures ; for the houses assembly was kept the houses construction techniques , used in Maramures for hundreds of years ago ;houses have been decorated inside,  with quality elements in order to keep the authenticity , and for comfort, quite time, relaxation

~ homes were bought , disassembled, reassembled and restored to original , like a puzzle , with the same technique traditional, authentic, to make the joints without iron nails

~ The pillars , dranitele, have original sculptures ; for those who appreciate the old original , as a design elements, the wood looks old original

~ The roofs are made with a traditional coating technique, which has become an art  ~coating technique with wooden roof, with scales, in waters~ ; It is like those that are used in the construction of the Monastery Barsana

IMG_8834~ * The structure of the two houses is the original ; the attic of every house have a good height for the construction of 2 rooms , hallway and bathroom,  ~ The small house : two bedrooms and a bathroom~ The big house : 2 rooms , hallway , bathroom ; the house is raised ; It has spacious kitchen in the basement that come outside, has the proper temperature for food storage , wine cellar ; It is equipped with the necessary elements for the kitchen, wooden furniture with granite countertop, with granit sink and natural stones on the wall

 

IMG_5439~ Between the two houses is a cottage built in the same style, that can be used for summer kitchen, for storage ~ *The  interiors of the 2 houses were arranged in order to fit to traditional, autochthonous style ~Windows are termopan on wood,  made ​​of Arcer company ; windows with original glass design that follows the windows shape of Maramures , colour dark green , give a touch of color and has been chosen according to the colors found in the design elements of Maramures ~ Interior doors and exterior doors are in wood, made of Arcer company ; color dark green as the windows, that furnishes parts inside ~The floor, parquet oak , available lenghts, made of Forestland company

IMG_8808~ The bathrooms are made ​​with natural stone, travertine; showers are covered in travertine natural stone mosaic , piece of wood furniture , batteries copper are chosen quality to fit with the interior ; The sinks are hand carved in natural stone, travertine ~ The furniture, the design elements are chosen to match with the authentical interiors , are valuable , some of them are original, traditional style; these provide comfort, quite time, relaxation ; quality mattresses for quality sleep, quality relaxation ~ Heating is with wood; central heating; To warm Water there and boilers

~ During winter, in cooler seasons , the comfort is assure with the heating system with wood; with quality stoves, chosen from the Italian company Nordica, a leader brand on its market; these stoves are efficient and effective , ensure thermal comfort at a reduced consumption of wood and works as central heating ; They are ceramic and have a nice design ; ~ The walls are insulated, the special glass of the windows are helping to maintenain the temperature ; the ceiling in wooden girder are original , visible ~~ The pond has springs , a bridge is crossing ; It has fish ~~ The alleys and parking are paved with stone , gravel~~ The woven fence is made of master craftsmen who are known in the world through their work ; the fence have been made a few years ago; it is an work of art~~ The gate is old , traditional from Maramures , with original sculptures made ​​with folklore elements

 

*Satul Mara este situat la 25 km de Sighetu Marmatiei, 25 km de Baia Mare unde este aeroport;

*The village Mara is situated at 25 km from Sighetu Marmatiei, 25 km from Baia Mare, where there is aerport;

*The village is situated near Gutin mountain, with Creasta Cocosului, The Cock Crest, the place that is UNESCO protected for rare species fauna and flora; the place is recognized into the world for special mushrooms species, funghi porccini, truffle, berries, wildfruits;

*It is situated at 15 km from Cavnic, mountain area, ski resort that has seazon till april, for the advantageous position the slop has;

*The village is situated at 15 km from Ocna Sugatag, balneo resort, recognized for the mineral salted waters with important therapeutical proprieties;

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Elementele care dau valoare proprietatii de vanzare de la Mara, Maramures

April4

the presentation in english

Elementele care dau valoare proprietatii de vanzare de la Mara

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~Domeniul  de vanzare de la Mara 3500mp este asezat intr-un loc linistit, pe una dintre ulitele satului Mara, asezat in panta, cu priveliste catre Creasta Cocosului, catre biserica satului asezata pe deal, catre cateva gospodarii ale oamenilor din sat, catre dealurile care inconjoara zona Maramuresului istoric, toate, ofera imagini deosebite, in fiecare anotimp;

 

IMG_8886Domeniul care este de vanzare este format din 2 parti

Prima parte este teren 1300 mp cu 2 case, cea de a doua parte 2200mp cu helesteu natural

Partea cu cele 2 case+ bucataria exterioara +1300 mp

Intreg domeniul:

partea cu 2 case+bucatarie exterioara + 1300 mp + 2200mp cu helesteu

 

IMG_8813 - Copy~~2 case din lemn, case vechi de peste 100 ani, cu lemnul original, valoros si prin elementele de sculptura pe care le are; pentru asamblarea caselor a fost pastrata tehnica de constructie, asamblare folosita in Maramures cu sute de ani in urma;

casele au fost amenajate in interior cu elemente de calitate, pentru pastarea autenticitatii, comfort, liniste, relaxare

 

~casele au fost cumparate, dezasamblate, reasamblate si aduse la forma originala, ca un puzzle, cu aceeasi tehnica traditionala, autentica de realizare a imbinarilor, fara cuie din fier

~stalpii, dranitele au sculpturi originale; pentru cei care apreciaza vechiul original, ca element de design, lemnul arata vechiul original

~acoperisurile sunt realizate cu tehnica traditionala de acoperire, care a devenit o arta ~ tehnica de acoperire cu acoperis de lemn, cu solzi, in ape; este ca si cea intalnita la constructiile de la Manastirea Barsana

IMG_8834~*structura celor 2 case din lemn este cea originala; podurile caselor au inaltimea corespunzatoare pentru construirea a cate 2 camere, hol si baie, pentru fiecare casa

~casa mica: 2 camere si o baie

~casa mare: 2 camere, hol, o baie; casa este inaltata; are bucatarie spatioasa la subsol in care se intra de afara, are temperatura corespunzatoare pentru depozitare alimente, crama; este dotata cu toate elementele necesare pentru bucatarie, mobilier din lemn

 

IMG_5439~intre cele 2 case, este o casuta construita in acelasi stil, care poate fi folosita pentru depozitare, pentru bucatarie de vara

~*interioarele caselor au fost amenajate cu atentie, astfel incat sa corespunda stilului traditional, autohton al celor 2 case

~ferestrele sunt din lemn, realizate de Arcer; geamuri termopan, cu design care urmareste forma geamurilor originale maramuresene, culoarea verde inchis, da o nota de culoare si a fost aleasa in concordanta cu culorile intalnite in elementele de design din Maramures

~usile de interior si usile speciale pentru exterior sunt realizate de Arcer; sunt din lemn, culoarea verde inchis ca si ferestrele, piese care mobileaza interiorul

~pardoseala este tip dusumea, parchet din lemn de stejar, realizata de Forestland

IMG_8808~baile sunt realizate cu piatra naturala, travertin, dusurile sunt imbracate in piatra naturala mozaic din travertin, elementele de mobilier, bateriile cupru, sunt alese de calitate, astfel incat sa corespunda interiorului; chiuvetele sunt sculptate manual in bloc de piatra naturala, travertin

~mobilierul, elementele de design sunt atent alese, sunt valoroase, o parte dintre ele sunt autentice, traditionale, astfel incat sa corespunda stilului general dat de case, sa ofere confort, liniste, relaxare; saltelele sunt de calitate, pentru calitatea somnului, pentru calitatea relaxarii

~incalzirea este cu lemne; pentru apa exista si boiler

~In anotimpurile racoroase, iarna, confortul este asigurat de aerul incalzit de lemn, de sobele de calitate, alese de la compania italiana Nordica, brand leader in domeniu; acestea sunt eficiente, asigura confort termic la un consum redus de lemne si functioneaza ca si centrala termica; sunt ceramica si au si un design deosebit;

~Peretii caselor sunt izolati, geamul termopan ajuta la termoizolare; plafonul este cu grinzi de lemn originale, vizibile

~~Helesteul este cu izvor, are un podet de traversare; are pesti

~~Aleile si parcarea sunt pavate cu piatra, pietris

~~Gardul este realizat de mesteri maestrii care sunt recunoscuti in lume prin lucrarile lor; este nou; realizat prin impletire de nuiele de alun; este o adevatara opera de arta

~~Poarta este veche, traditionala din Maramures, realizata cu sculpturi, elemente din folclorul maramuresan

*Satul Mara este situat la 25 km de Sighetu Marmatiei, 25 km de Baia Mare unde este aeroport;

*Este situat la poalele muntelui Gutin, langa Creasta Cocosului, zona protejata UNESCO pentru  multete specii rare de flora, fauna ; zona recunoscuta in lume pentru specii de ciuperci deosebite, funghi porccini, trufe si pentru fructe de padure;

*Este situat la 15 km de Cavnic, zona montana, statiune ski care are sezon pana in luna aprilie datorita pozitiei avantajoase pe care o are versantul amenajat;

*Este situat la 15 km de Ocna Sugatag, statiune balneo recunoscuta pentru apele minerale sarate cu proprietati terapeutice importante;

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The „shining pearls ” for creating content

March15

The „shining pearls ”  for creating content

Creating Good Content Can Help To #MakeABetterWorld

love_comes_in_all_colors_by_pinkparis1233-d429dkg

*When in the article you have interesting title and subject to SHARE, it is not necessary to add storytelling. Present the subject in a STORYTELLING, when you choose, you want entire format to be a storytelling

*When you present products and services, focus on the BENEFITS for the clients

*Insert LINKS in your article, to another interesting and valuable content

* The CONTENT now, means words, photos, movies, everything you are communicating through;

~Communicate through the content: feelings, thinkings, opinions BUT make it valuable, RELEVANT for those who arrive to read it

*To give chances to your articles to be appreciated in time, you need to be AUTHENTICAL
deep sea google

~In my understanding, AUTHENTICAL means that your style, your aTtitude, your values should be recognized everywhere you are communicating; speaking about online, on every social media, even you are personalizing your presence and even you change the profile photo

*On the internet, most of the content is FREE to read; Mark the quotes from other sources; Give REFERENCES to the sources, companies, people, that in a way, had an important contribution

*Take TIME to open and read the others articles

*Include into the article a traditional part, with VINTAGE BREEZE; #fashionable

About copywriter and content

Structuring the copywriting

fruits content
Now, the copywriter is a very general term ; Let’s consider that the copywriters write content.
On this way, the copywriters could be:
* those who are relating about facts, events, news… we can call them content editors

* those who are writing content about companies, products and services, brands…being able to make a difference, to present the advantages, to arrive to the clients, generating sales, brand awarness…we can call them content marketers

* Those who create content, being able to transmit new ideas, concepts, feelings, benefits, opinions…we can call them content creators

Considering that the copywriters are creating content, the content creators have a very important role, and we can say…

The content creating could be an art…the art to manage the words, images, videos, being able to transmit ideas, feelings, concepts, benefits, relates…through an appropriate content, that those who are accessing, to consider that is relevant, useful, nice, valuable, and the content creator…the artist...

part of this article content, I’ve written at the copywritercollective.com.uk call to contest

Creating Good Content Can Help To #MakeABetterWorld

riding PinterestOn the content waves…

Exemple :

Twitter: Guerrilla Marketing Tools, “Top 10 tools to improve Content Strategy” bit.ly/1pbtn3h 

Facebook: HappyTimes, “Historic Climate Change Agreement Adopted In Paris” www.happytimes.world

LinkedIn: Set in Space, the LinkedIn first TV spot #CloserThanYouThink  http://www.digitaltrends.com

YouTube: Viral Video UK: World Record attempt in Skydiving Formation 

A content about almost every Social Media, I made in 2011; http://www.andra-cretu.com/en/social-media.html

 

cherryedHearty Concept

 

 

 

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Despre prietenie de ziua prieteniei #friendsday

February4

the article in english

peonies fbPrieteniile au unicitate, fiecare depinde de ce cantitate din fiecare ingredient pe care putem sa investim, sa daruim

Ingredientele pentru prietenie pot fi:

~sa te simti bine alaturi de prietenii tai; sa oferi respect pentru personalitatea, opiniile si intimitatea prietenului; sa aveti moduri apropiate de a vedea lucrurile, de a vedea lucrurile insemnate in viata; sa fii activ in ceea ce priveste nevoile, solicitarile care apar in viata prietenului, sa conteze pentru tine, sa le prioritizezi; sa fii deschis si sa iti exprimi clar opiniile; nu incerca sa iti doresti ca prietenul tau sa fie ca si tine; tu incearca sa iti pastrezi pozitia atunci cand nu te regasesti in circumstante care sa te reprezinte; bucuria prietenului sa fie bucurie si pentru tine; sa ai curaj sa arati o atitudine personala in fata incercarilor prin care poate sa treaca prietenia, din diferite motive, fara sa existe influente care sa iti determine pozitia; simte si gandeste; nu cauta perfectiunea;

~Prietenia nu exista fara o inima deschisa, fara sa pui suflet in ea; aceasta este o forma de iubire

~Prietenia valoroasa are nevoie de reciprocitate, cu actiune si reactiune

~Iubirea, prietenia oferita intr-un mod neconditionat, exista, doar ca se intampla la un nivel foarte inalt pe o scara ierarhica, data de ceea ce gandesti si mai ales de ceea ce simti

In general, ne mutam existenta intre diferite nivele care depind de cat de mult suntem capabili sa oferim prin ceea ce simtim, respectam, ajutam, prin atentia pe care o acordam, prin prioritizare, opinii personalizate; depinde, de cat de mult incercam sa intelegem si sa credem in visele, abilitatile prietenului

@coffee 2In social media, ne prezentam, facem conexiuni, comunicam; fiecare social media are rolul lui si toate comunica prin linkuri care sunt create de catre aceeasi oameni.

Cred ca Facebook a ajuns sa fie locul unde exista premise pentru construirea de conexiuni valoroase si pentru crearea bazei prezentarii noastra in celelalte social media.

~Deoarece Facebook a ajuns sa fie locul in care o parte importanta dintre ingredientele prieteniei, pot fi pastrate vii, active

Am scris un comentariu pe LinkedIn legat de contentul postat pe social media si ma refereama la ceea ce este scris, foto, video; in social media nu construim ROI, cel mult putem construi incredere, awarness, conectiuni valoroase.

De aceea, este nevoie de o anumita atitudine de a citi, a gandi, a simti, a da like, share, a oferi o opinie, pentru a creste relevanta contentului.

Intr-un retweet, am scris ca  Twitter este un loc unde oamenii pot sa urmeze ideea ca lumea poate fi mai buna.

owl 2Conexiunile dintre oameni pot sa faca sa se intample multe lucruri bune; cu cat oamenii inteleg mai bine schimbarile care sunt necesare la nivel individual si in societate, pe atat de mult aceste conexiuni ofera increderea ca sunt sanse pentru  o lume mai buna.

cherryed

Hearty Concept

 

posted under Hearty Concept | Comments Off on Despre prietenie de ziua prieteniei #friendsday

About friendship on the #friendsday

February4

About friendship on the #friendsday 

article in romanian

peonies fbThe friendships have uniqueness, depending on the every ingredient’s quantity we are able to give.

The friendship ingredients could be:

~to feel well being together with your friends; to give respect to the friend’s personality, opinions, privacy; to have close ways to see the things around, the life’s meaning; to be active at the friend’s needs, requests, to put value on them, to prioritize them; to be open and exprim clear the opinions; to not try to make the friend to be like you;  be yourself; to be happy for the friend happiness; to have courage to have personal attitude in front of the challenging, with no influences that determine your position; feel and think; to not looking for the perfection;

*Friendship cannot exist without open heart; that means a kind of love

*The valuable friendship needs reciprocity, with action and reaction

*Love, friendship, gave unconditionaly, the most valuable, exist, but at the very high level

Generally, between levels, we are moving our lives, depending on how much we are able to give from our feelings, respect, help, attention, personalized opinions, prioritization; how much we are able to try to understand and to believe on the friend’s dreams, abilities, especially when the life challenged.

@coffee 2On social media, we are presenting ourselves, we are making connections, we are communicating; every social media has its role, and there are links between them, created through the same people.

I think Facebook arrived to be the place where can be built premises for valuable connections and can be created the base for our presentation on the other social media places;

~Because Facebook arrived to be the place where could be kept alive an important part of the valuable friendship ingredients

I have written a comment on LinkedIn regarding the content posted on social media, that means what is writing, photo, video; on social media we are not building ROI, we could build confidence, awarness, connection.

That’s why, we need an attitude to read, think, feel, like, share, give our opinion, to build relevancy to the content.

In a retweet I wrote that Twitter is a place where world of people can follow the ideea that the world can be better.

owl 2The connections between people, could make a lot of good things to happen; as much as people understand the changes that are now needed individually, into the society, as much as the connections between them, give believes that there are chances for a better world.

Hearty Concept

cherryed

posted under Hearty Concept english | Comments Off on About friendship on the #friendsday
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