In UK, Office workers prefer to be contacted bt brands through email
[ 12.10.2015 ]
Digital advertising is under the microscope like never before, with the ad-blocking phenomenon another stick to beat the industry with. And even though ad blocking is less of a thing in the UK than numerous other countries in Western Europe, it's only going to get bigger now that there's iOS support for this type of software. But while the media clamor around the evils of digital advertising is reaching fever pitch, one type of digital marketing continues to fly under the radar.
According to July 2015 research by Adobe, brands looking to connect with consumers in the UK should continue to consider email. The research found that 63% of office workers in the country who own a smartphone preferred to be contacted by brands this way, vs. just 6% by social media and 5% by mobile apps.
Ipsos Mori research from April 2015, meanwhile, found that emailing was a very common activity among consumers in Great Britain. Indeed, it was the most common activity, with 79% of respondents saying they'd used email in the past three months.
See more at: http://www.emarketer.com/Article/People-Prefer-Email-Brand-Outreach-UK/1013083?ecid=NL1002#sthash.4aDMNPwG.dpuf
www.emarketer.com
According to July 2015 research by Adobe, brands looking to connect with consumers in the UK should continue to consider email. The research found that 63% of office workers in the country who own a smartphone preferred to be contacted by brands this way, vs. just 6% by social media and 5% by mobile apps.
Ipsos Mori research from April 2015, meanwhile, found that emailing was a very common activity among consumers in Great Britain. Indeed, it was the most common activity, with 79% of respondents saying they'd used email in the past three months.
See more at: http://www.emarketer.com/Article/People-Prefer-Email-Brand-Outreach-UK/1013083?ecid=NL1002#sthash.4aDMNPwG.dpuf
www.emarketer.com