It’s Still Not the Year of Mobile Advertising, LinkedIn article
[ 14.03.2017 ]
Despite years of promise, mobile advertising has still not developed into a full-fledged advertiser medium, because inadequate technology is causing advertisers to hold back on spending.
That’s according to the leader of the world’s largest advertising agency holding group, WPP CEO Sir Martin Sorrell.
Speaking with Beet.TV in this video interview at Mobile World Congress in Barcelona, which was held February 27-March 2, Sorrell says the famous mobile ad spending gap is still far from being closed. (In Mary Meeker’s “2016 Internet Trends Report,” the Kleiner Perkins Caulfield Byers executive found that the gap between mobile ad spending and mobile usage represents a $22 billion opportunity in the U.S. alone).
“People are spending about a quarter of their time on mobile, and yet it only accounts for around 12 percent of spending,” he says. “That’s out of kilter and it has to change.”
https://business.linkedin.com/marketing-solutions/blog/b2b-beat/2017/wpp_s-sorrell--its-still-not-the-year-of-mobile-advertising?utm_source=feedblitz&utm_medium=FeedBlitzEmail&utm_content=973129&utm_campaign=Weekly_2017-03-17_10%3a15
That’s according to the leader of the world’s largest advertising agency holding group, WPP CEO Sir Martin Sorrell.
Speaking with Beet.TV in this video interview at Mobile World Congress in Barcelona, which was held February 27-March 2, Sorrell says the famous mobile ad spending gap is still far from being closed. (In Mary Meeker’s “2016 Internet Trends Report,” the Kleiner Perkins Caulfield Byers executive found that the gap between mobile ad spending and mobile usage represents a $22 billion opportunity in the U.S. alone).
“People are spending about a quarter of their time on mobile, and yet it only accounts for around 12 percent of spending,” he says. “That’s out of kilter and it has to change.”
https://business.linkedin.com/marketing-solutions/blog/b2b-beat/2017/wpp_s-sorrell--its-still-not-the-year-of-mobile-advertising?utm_source=feedblitz&utm_medium=FeedBlitzEmail&utm_content=973129&utm_campaign=Weekly_2017-03-17_10%3a15