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Black Friday Is Changing How Consumers in Canada Shop During the Holidays
Smart Energy International 27 Nov 2019
Value for Their Money Keeps Shoppers Coming Back
Social Commerce Referral Grows 110%
Câștigătorii EY Entrepreneur of the Year
Mukul Pal, fondatorul unui startup de 15 mil. $ in Romania
Gen Z vs Millennials
The new generation of connected consumers expects sustainable action, not just words
Marketers See the Complex Supply Chain as Risky
The Future of Retail in 2019
Customer Service Expectations Are Evolving
eCOMM in Romania
Studiu SAP: personalizare comenzi online
Icebergs could float to the rescue of Cape Town water crisis
Green Cars Company Ford and the SUVs
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It’s Still Not the Year of Mobile Advertising, LinkedIn article
Pop Quiz, Programmatic Advertising
Programmatic Ad buying rising in France
Upstream , National Champion at European Business Awards
“Productivity emerges when people push themselves to think differently”
The Ethics of Attention~ Ally Stuart, Sharethrough~Native Advertising Instiute
Smartphone shoppers is common in UK and is made through Apps
Today NASA inserted Juno on the Jupiter Orbit
For Social Media Marketers, Facebook ads are the most relevant
Banking via Smartphones Skews Younger in France
Millennials, Are You Ready For Gen Z?
The man behind the Apple Watch
Ad market in France could return to grow next year
UK wearable market is growing
Kids and Teens in Sweden go Mobile
In UK, Office workers prefer to be contacted bt brands through email
Programmatic video ads are set to rock in Europe
Apple leads Norway's smartphone and tablet markets
Mobile will account for 20% of total ad spending in UK this year
How important is for shopping decision, the visit at the phisical store
UK web user willing to pay for music, video, sports content
Content marketers in Irland preffer Twitter
Western Europe is the most world's advanced tablet market
The top social network for teens in Germany is WhatsApp
UK programmatic display ad spending will surpass 2 bilion in 2016
In Spain, wearables users focus on fitness
Advertisers in Germany thinks that The Internet of Things will be a big deal
Efficiency rules for programmatic sells, buyers in Europe
The mobile UK travel advice sites traffic is growing
In Spain, the advertising budgets are in grow
Millennials embrace mobile banking
In France, one in five purchases happen mobile
60%of UK consumer predicted to watch digital video content
Mobile Wallet Marketing: offers, Cupons and Loyality at the Center
Brand engagement on Instagram continues to grow
Companies use Innovation Centers with focus on mobility, analytics, internet of things
Tablets ownership will grow 11% this year in Western Europe
Smartphone, tablet ownership skyhigh in Netherlands
Android mantains its first position on France smartphones market
Total Ad spending in Greece estimates remain constant til 2017
Programmatic Advertising picks up speed in Norway
4 medalii pentru elevii romani la Olimpada internationala de Informatica pentru tarile din Europa Centrala
Areas of the Business where European's marketers see challenges in the next 3-5 years
Fashion Brands have the biggest engagement on Instagram
For effective SEO, Content is King
Facebook advertising in Western Europe
In Denmark, the smartphone market is near saturation, Apple is the first choice
Snapchat uptake varies among Europe's teens
"Curiozity mAPP" si actiuni umanitare la 30 ani de Discovery
Mobile optimized travel sites are critical in UK
Locul 5 la Campionatul European de Robotica EUROBOT, Elvetia, pentru studenti si profesori Facultatea de Inginerie a Universitatii Lucan Blaga Sibiu
France's brands vie for the position across paid, owned, earned media
UK Native Advertising: Is Mobile the way to go?
39% of UK internet users ages 16 and more are interested to buy Apple Watch
Children and Teens from France are super connected
Digital Ad Revenue in Turkey had 20,5% growth in 2014
45% of the young millennials internet users share on Snapchat
Are the Germany's drivers excited about internet connected cars features?
Norway's B2C Ecommerce market had a continue growth in 2014
UK consumers don't use very often digital for the dining experience
George Soros se retrage din activitate, Legenda lui continua...
Hotels reserve spending for online reputation management
B2C Ecommerce sale in Finland topped $10 billion in 2014
Mobile will account for 72% of US digital ad spend by 2019
How to overcome content marketing struggles?
Consumers in Sweden spent over 6 hours daily with media in 2014
Smartphones vs Tablets, What wins for the Western Europe Mcommerce?
Super Social Teens Means divided attention in the UK
Email Targeting Isn't All that Advanced Yet
UK Travalers increasngily look and definitely book online
What's helping and hurting B2B innovation?
Smartphones vs. Tablets: What Wins for Western Europe Mcommerce?
Half of UK Population Now Uses Tablets
France's SNCF in the Forefront of Digital Travel
Strong Growth for Retail Ecommerce Sales in Sweden
What Sites See Most Mobile Action in the UK?
The Trend for 2-in-1s in the Middle East and Africa
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In France, most mobile adds are seen on smartphones
UK web users up privacy protection
How consumers from Spain use social for shopping
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Safer Internet Day 2015, I Like It - official music video
Ziua sigurantei pe internet, lansare ghid online " The Web We Want", parteneri UPC, Google, EuropeanSchoolnet
Digital Video viewing in Western Europe
Will SMBs invest on Mobile payments
233 selected videos of 2014, in 7 min
Time for wearables in the UK?
Don't forget about B2B Tech Buyers Post-Purchase
Italy leads EU 5 in Mobile Video Viewing
Elevii romani au obtinut Premiul special si Medalia de aur la campionatul international de robotica din Coreea de Sud
How Colledge Students connect with Brands
Music Streams Continue to Flow in the UK
Tablet usage on India is on the rise
About tablet users that is possible to surpass 1 billion worldwide, in 2015
Brazil Ranks no 10 for retail ecomm sales worldwide
UNESCO a lansat online Bibleoteca Mondiala a stiintei
Sports Apps winn over fans
Romanii castigatori ai marelui premiu de inventica de la Geneva, au acum comenzi din Elvetia si Franta
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Online, Offline Marketing Budgets Worldwide Rise 2013
SME study identifies 'one in ten' who claim to have no business problems
Utilizarea internetului Romania a crescut cu 8% fata de acum 2 ani
UK Marketers Increase Search Budgets
Advertisers Boost Social Ad Budgets in 2013
Change regarding content marketing effort for 2013
GfK: Piata bunurilor de folosinta indelungata a crescut cu 2% anul trecut
A development path, paved by young leaders
For B2Bs, Mobile Is Key to Unlocking Sales and loyalty
Unde vad managerii si studentii Romania urmatorilor 20 de ani?
Adolescentii reprezinta o provocare pentru mobile marketeri
Industriile verticale vad din ce in ce mai multe oportunitati in Facebook
Cum reactioneaza barbatii la reclamele pe mobil
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Smartphone-urile transforma alte milioane de americani in cumparatori mobili
Tendinte in 2012: Masurarea rezultatelor in Social Media in centrul atentiei
Milioane de mame sunt mereu grabite si apreciaza valoarea adaugata de marketeri
Social Media Revolution 2011
Online Advertising in Europa, 2010 - 2014
Venirurile obtinute din Internet Advertising in UK
Obiectivele companiilor din UK in Social Media
Social Media folosit pentru castigare de noi clienti
Retail ecomm sales in Canada to near C$30 billion
For buying expensive items, consumer turn to online reviews
The man behind the Apple Watch
[ 06.03.2016 ]
 In 2014, Apple was the first company to be valued at $700bn. As it makes a bid to enter the luxury market with the 18ct gold Apple Watch, the brand’s British design visionary, Jony Ive, gives a rare interview to Nick Foulkes.
The Cupertino headquarters of Apple can only be described as an anticlimax. Perhaps it was a bit much to expect an American version of James Bond’s Q Branch, but the Apple “campus” is disappointingly… well… normal.

Once upon a time, when Steve Jobs was a lad, much of this patch of northern California was covered with orchards. Now it is where the future is made. And the avidly anticipated Apple Watch, promised next month, is Apple’s next bold bid to shape our tomorrows.

But the most futuristic thing about Apple HQ is its address: No 1 Infinite Loop. Rather like a medieval fortress, it is built around a central grass courtyard. Here people hold meetings, sit tapping away on Apple devices or sip from big paper beakers of fashionably complicated coffee. In short, it is the sort of scene you might encounter at your local artisan coffee shop, the customers hunched over MacBook Airs or iPads. Apple devices have woven themselves so seamlessly into the tapestries of our lives – doing things that until recently would have been the stuff of science fiction – that we take them for granted.

The hold Apple has on the popular imagination is one of the defining characteristics of life in the early 21st century. Its product launches are events of mass hysteria, and its reach can be compared to that of the Ford Motor Company during the days of the Model T, when half the cars in the world were Fords, inspiring Aldous Huxley to set his dystopian masterpiece Brave New World in the year AF (After Ford) 632 (ie, AD 2540, 632 years after the launch of the Model T).

As a relative newcomer to Apple devices, first using the telephone, then the tablet and finally – in preparation for meeting senior vice president of design Jonathan Ive (“Jony” to you and me, Sir Jonathan to the Queen) – getting to grips with the computer itself, I have been most struck by the way in which its products link up. Web pages consulted on the computer appear on the telephone; telephone calls can be answered on the computer; emails are commenced on one machine and completed on another. Hardware and software seem designed together in such a way that one cannot quite tell where the machine ends and the operating system begins. As a commercial strategy it is undeniably brilliant, quickly enveloping users in a world they do not want to leave. But it is the clairvoyant ingenuity of it all that makes me marvel.

Doubtless there are people in remote parts of the Amazon who are unaware of the iPhone… but then, mobile reception is probably not great where they live anyway. For the rest of us, Apple is just there – not merely physically, in the form of its products, but seeping into our culture: the use of the “i”.

One could easily forget that Apple did not invent the letter “i”, nor indeed the mobile phone or the computer. But it has appropriated them in a way that has made the brand the most valuable on earth. There is a story that movement in the Apple share price can influence the value of the dollar. Whatever the reality of that, towards the end of last year Apple became the first public company ever valued at $700bn.

In great part, that valuation rests on the shoulders of a 48-year-old Englishman. Yet as he lopes towards me down the corridor, in his comfortable suede shoes, bright-blue trousers and baggy, long-sleeved yellow top, his kindly features creased up in a welcoming grin, those broad shoulders seem remarkably unbowed.

Ive is arguably the most influential designer in the world, and yet he does that slightly disingenuous self-effacement thing characteristic of confident people who say they are just part of a team. There is a gentleness about him. He talks quietly and articulately in an accent unaffected by two decades in America. Even when he describes those who copy Apple as little better than thieves, it is with a smile and softness of tone that suggests he would far rather the unpleasant subject had never been brought up

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