The top social network for teens in Germany is WhatsApp
[ 15.09.2015 ]
Teens in Germany—in what is perhaps universal in developed internet markets—are all about social networking, according to research. More than nine in 10 of the whole population ages 13 to 19 are participating.
But their top stop isn’t Facebook.
Instead, according to March 2015 polling by iconkids & youth, it’s WhatsApp. Eighty-three percent of young people queried in person about their social media site and app usage said they used Facebook-owned WhatsApp on a daily basis, vs. 77% who said the same of Facebook itself.
No other social platforms came close. Instagram, also owned by Facebook, was a daily destination for 18% of respondents, while just 10% needed a dose of Twitter each day.
WhatsApp was also more likely to be used multiple times per day, at 78%, compared to Facebook, at 67%.
See more at: http://www.emarketer.com/Article/WhatsApp-Top-Social-Venue-Teens-Germany/1012972?ecid=NL1002#sthash.qHMtWade.dpuf
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But their top stop isn’t Facebook.
Instead, according to March 2015 polling by iconkids & youth, it’s WhatsApp. Eighty-three percent of young people queried in person about their social media site and app usage said they used Facebook-owned WhatsApp on a daily basis, vs. 77% who said the same of Facebook itself.
No other social platforms came close. Instagram, also owned by Facebook, was a daily destination for 18% of respondents, while just 10% needed a dose of Twitter each day.
WhatsApp was also more likely to be used multiple times per day, at 78%, compared to Facebook, at 67%.
See more at: http://www.emarketer.com/Article/WhatsApp-Top-Social-Venue-Teens-Germany/1012972?ecid=NL1002#sthash.qHMtWade.dpuf
www.emarketer.com