UK Native Advertising: Is Mobile the way to go?
[ 08.05.2015 ]
As traditional display ads’ performance worsens, and platforms and publishers grow more open to nontraditional monetization methods, UK marketer investment in native advertising—that is, paid digital ad placements that look like organic content—is rising, according to a new eMarketer report, “UK Native Advertising: Growing Pains as Fledgling Format Seeks Maturity.”
Native’s awkward adolescence looks to be drawing to a close. This year, the industry is laying firmer foundations for native trading, including guidelines intended to better ensure practitioners do not mislead consumers with their native efforts. But among UK marketers, challenges persist in areas like goals, pricing, performance measurement and scalability.
See more at: http://www.emarketer.com/Article/UK-Native-Advertising-Mobile-Way-Go/1012443#sthash.IUfqyCVe.dpuf
www.emarketer.com
Native’s awkward adolescence looks to be drawing to a close. This year, the industry is laying firmer foundations for native trading, including guidelines intended to better ensure practitioners do not mislead consumers with their native efforts. But among UK marketers, challenges persist in areas like goals, pricing, performance measurement and scalability.
See more at: http://www.emarketer.com/Article/UK-Native-Advertising-Mobile-Way-Go/1012443#sthash.IUfqyCVe.dpuf
www.emarketer.com