Will SMBs invest on Mobile payments
[ 13.02.2015 ]
As consumers slowly open up to mobile payments, small businesses are following suit. According to a December 2014 study by Rocket Lawyer, 60.4% of US small-business owners (SBOs) said they would consider adopting mobile payments, such as Apply Pay, Google Wallet or Square, in 2015. Just over one-fifth had no interest, while about 17% weren’t sure.
Apple Pay users claim checking out is easier with the service, and SBOs who were open to mobile payments were on to this. Nearly 70% of respondents believed mobile payments could offer customers a simpler payment experience. Almost four in 10 also thought accepting these services would help them keep up with consumers and other businesses who were adopting newer technology: 39.3% said mobile payments would enable them to reach new customers, and 37.1% said they would provide new opportunities to compete.
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