In Spain, the advertising budgets are in grow
[ 24.08.2015 ]
Spain’s advertising market is looking slightly brighter, based on figures from Asociación Española de Anunciantes (aea) and Grupo Consultores.
Their July 2015 report, “trendScore España,” estimated that after several periods of decline, total media ad budgets in Spain rose 1.5% year over year in H1 2015 and forecast growth of 1.7% in H2 2015.
When asked about the areas in which they would invest in the second half of this year, advertisers in Spain were most likely to cite social networks (71.2% of respondents), TV (63.6%) and digital display (62.1%). Nondisplay internet, radio, search engine marketing, pre- and post-roll placements, and events were each cited by at least half of respondents.
Areas Where Advertisers in Spain Will Invest in H2 2015 (% of respondents)
See more at: http://www.emarketer.com/Article/Small-Steps-Advertiser-Budgets-Spain/1012885?ecid=NL1002#sthash.7jRAgdal.dpuf
www.emarketer.com
Their July 2015 report, “trendScore España,” estimated that after several periods of decline, total media ad budgets in Spain rose 1.5% year over year in H1 2015 and forecast growth of 1.7% in H2 2015.
When asked about the areas in which they would invest in the second half of this year, advertisers in Spain were most likely to cite social networks (71.2% of respondents), TV (63.6%) and digital display (62.1%). Nondisplay internet, radio, search engine marketing, pre- and post-roll placements, and events were each cited by at least half of respondents.
Areas Where Advertisers in Spain Will Invest in H2 2015 (% of respondents)
See more at: http://www.emarketer.com/Article/Small-Steps-Advertiser-Budgets-Spain/1012885?ecid=NL1002#sthash.7jRAgdal.dpuf
www.emarketer.com