Pop Quiz, Programmatic Advertising
[ 27.12.2016 ]
Think you’re on top of the key developments of 2016? Take our end-of-the-year quiz and gauge your expertise on programmatic advertising.
Question 1: Seems like everyone was talking about header bidding in 2016. OK. So what exactly is header bidding?
A. An ad tech term that continues to mystify many in the industry
B. A process that allows publishers to offer their ad inventory to programmatic buyers before direct-selling the inventory
C. A link between SSPs and DSPs that can lead to optimized pricing
D. All of the above
Question 2: OK, so maybe you weren't so sure what header bidding is. What about an ad server?
A. A repository where media buyers house their ad creative assets
B. A piece of technology that determines what ads appear on a publisher's page, and then delivers them
C. A piece of code or data that's stored in a user's web browser
D. A layer of technology that allows publisher sites to organize and monetize ad inventory
Question 3: According to an August 2016 survey by Strata, what is the greatest fear that agency professionals have about programmatic buying?
A. Loss of control
B. Lack of understanding
C. Inventory quality
D. All of the above
Question 4: A June 2016 survey by Falcon.io found that nearly two-thirds of marketers in the US and Europe use social data in marketing. Which of the following is NOT an example of social data?
A. Product reviews
B. SEO ranking
C. Likes
D. Shares
Question 5: A survey by Ascend2 in October 2016 found one barrier more than any other worried marketers when it came to marketing technology. What topped their worry list?
A. Lack of technical skills
B. No clear strategy
C. Poor data quality
D. Budget limitations
Answer Key
See more at: https://www.emarketer.com/Article/Pop-Quiz-Programmatic-Advertising/1014943?ecid=NL1002#sthash.T3SJRPtC.dpuf
Question 1: Seems like everyone was talking about header bidding in 2016. OK. So what exactly is header bidding?
A. An ad tech term that continues to mystify many in the industry
B. A process that allows publishers to offer their ad inventory to programmatic buyers before direct-selling the inventory
C. A link between SSPs and DSPs that can lead to optimized pricing
D. All of the above
Question 2: OK, so maybe you weren't so sure what header bidding is. What about an ad server?
A. A repository where media buyers house their ad creative assets
B. A piece of technology that determines what ads appear on a publisher's page, and then delivers them
C. A piece of code or data that's stored in a user's web browser
D. A layer of technology that allows publisher sites to organize and monetize ad inventory
Question 3: According to an August 2016 survey by Strata, what is the greatest fear that agency professionals have about programmatic buying?
A. Loss of control
B. Lack of understanding
C. Inventory quality
D. All of the above
Question 4: A June 2016 survey by Falcon.io found that nearly two-thirds of marketers in the US and Europe use social data in marketing. Which of the following is NOT an example of social data?
A. Product reviews
B. SEO ranking
C. Likes
D. Shares
Question 5: A survey by Ascend2 in October 2016 found one barrier more than any other worried marketers when it came to marketing technology. What topped their worry list?
A. Lack of technical skills
B. No clear strategy
C. Poor data quality
D. Budget limitations
Answer Key
See more at: https://www.emarketer.com/Article/Pop-Quiz-Programmatic-Advertising/1014943?ecid=NL1002#sthash.T3SJRPtC.dpuf